What cookies are
Cookies are small text files placed on your device when you visit a website. They help pages load securely, remember preferences, and — with your consent — allow us to measure traffic in aggregate.
Categories we use
- Strictly necessary — security, load balancing, and storing your cookie consent choice
- Performance — aggregated analytics to understand which comparison pages help readers most
- Functional — remembering UI choices where applicable
- Affiliate attribution — identifying outbound clicks so licensed operators can credit referrals
Session vs persistent cookies
Session cookies expire when you close the browser. Persistent cookies remain for a defined period or until you delete them — commonly used for analytics and affiliate tracking with your consent.
Third-party cookies
Partners that may set cookies when you use our site include:
- Analytics platforms measuring aggregated traffic
- Affiliate networks linked to UK bookmakers you choose to visit
- Embedded media providers if we host video or interactive widgets
Managing your preferences
You can control cookies by:
- Using the consent panel on your first visit (Accept all / Essential only)
- Adjusting browser settings to block or delete stored cookies
- Opting out of certain analytics tools via industry opt-out pages where available
Blocking all cookies may limit site functionality.
Updates
We will revise this policy when we add new measurement tools. Continued browsing after changes constitutes acceptance where permitted by law and subject to your consent choices.