What are cookies?
Cookies are small text files stored on your device when you visit a website. They help pages load securely, remember preferences, and — with your consent — allow us to measure traffic.
How we use cookies
- Strictly necessary — security, load balancing, and storing your cookie consent choice
- Performance — aggregated analytics to see which comparison pages help readers most
- Functional — remembering UI choices where applicable
- Affiliate attribution — identifying outbound clicks so licensed operators can credit referrals
Session vs persistent
Session cookies expire when you close the browser. Persistent cookies remain for a set period or until you delete them — commonly used for analytics and affiliate tracking.
Third-party cookies
Partners that may set cookies when you use our site include:
- Analytics platforms (traffic measurement)
- Affiliate networks linked to UK bookmakers you choose to visit
- Embedded media providers if we host video or widgets
Managing preferences
You can control cookies by:
- Using the consent banner on your first visit (Accept all / Essential only)
- Adjusting browser settings to block or delete cookies
- Opting out of certain analytics tools via industry opt-out pages where available
Blocking all cookies may limit site functionality.
Updates
We will revise this policy when we add new measurement tools. Continued browsing after changes constitutes acceptance where permitted by law and subject to your consent choices.